Sell your home. Keep more of the equity you’ve built.

See how much more of your equity you could keep.

Enter your expected sale price, choose a percentage-based listing fee for comparison, and select a package to see the difference.

So, what’s the catch?

The fee structure is different. The job isn’t.

• Do I get less representation with a flat fee?

  No. No matter which plan you choose, you work directly with Phil throughout the sale. He handles pricing, listing preparation, showings, offers, negotiations, contracts, disclosures, escrow and closing.

  The flat fee changes how you pay for representation, not who represents you or how much of the transaction Phil handles.

• Will buyer agents avoid a flat-fee listing?

  No. Your home is professionally listed in the MLS and marketed on the major real estate websites buyers actually use, including Zillow, Redfin, Realtor.com and others.

  Buyer-agent compensation is no longer offered through CRMLS, so there is not a buyer-agent commission displayed beside your listing for agents to shop.

• Do I have to pay the buyer’s agent?

  Not automatically. In California, a buyer may ask the seller to contribute toward their agent’s compensation as part of the offer. The California purchase agreement addresses this in Paragraph 3G. You can accept it, counter it, or decline it just like any other term of the offer.

  In our experience, buyers commonly request around 2% to 3%, depending on the price of the home, and we can often negotiate that amount lower as part of the overall deal.

• Why is the flat fee so much lower?

  Phil has been selling real estate full time for 22 years. Technology has changed how homes are marketed, how buyers find properties and how transactions are managed. The traditional percentage commission model has not changed nearly as much.

  With hundreds of closed sales and an efficient, higher-volume business, Phil can charge for the work involved in selling your home rather than simply tying his fee to the value of your house.

  A $1.5 million home does not automatically take three times the work to sell as a $500,000 home. So why should the listing fee automatically be three times as much?

  Especially in Southern California, a percentage-based fee can turn into tens of thousands of dollars very quickly.

• Will you price my home lower because I’m paying a flat fee?

  No. Your listing fee has nothing to do with what your home is worth. Phil will show you the recent comparable sales, current competition and market data, explain how he sees the market, and recommend a pricing strategy based on your property and your goals.

  With 22 years of experience, that perspective can help you position the home intelligently from the start. The goal is the same as it is for every seller: get the best result the market will support.

  You’re saving on the commission, not discounting your home.

A simpler way to sell your home.

From the first conversation through closing, you work directly with Phil and always know what comes next.

Real sales. Real savings. Real clients.

Actual San Diego sellers represented by Phil, with real transaction results and real client feedback.

Hundreds of closed transactions. These are just a few.

Experienced seller representation across Southern California.

Based in San Diego, Phil has represented homeowners throughout Southern California, with extensive experience across San Diego, Orange, Riverside and Los Angeles Counties.

What sellers say after working with Phil.

Real feedback from California homeowners Phil has represented.

5.0 Zillow Rating

Ready to see what selling your home could look like?

Tell Phil a little about your property and what you’re hoping to accomplish. He’ll give you a straightforward assessment of pricing, strategy, fees and the best next steps for your sale.

No pressure. Just a direct conversation about your home, the market and whether the flat-fee model makes sense for you.